Blog
Notes on ad creative that converts
Straightforward advice from a creative strategist on UGC, paid social, and building creative that scales.
5 min read
How to Brief a UGC Creator (So You Get Ads, Not Unboxings)
A practical UGC creator brief template from a creative strategist: the hook, the angle, the proof, and the details creators need to shoot ads that actually convert.
5 min read
Why Your Meta Ads Stopped Working (And What to Do About It)
Rising CPAs on Facebook and Instagram are usually a creative problem, not a targeting one. Here's how to spot creative fatigue and build a testing system that keeps winners coming.
6 min read
Supplement Ad Compliance: Writing Claims That Convert Without Getting Flagged
A creative strategist's guide to supplement and wellness ad copy on Meta and TikTok: structure/function claims, testimonials, before-and-afters, and angles that sell without risky claims.