Case Study · FOLLY Nutrition
Taking a supplement brand from 0 to 1 on Meta
FOLLY Nutrition needed paid social creative that could launch a new product and find its first customers. Collins led the creative strategy, testing, and production that drove the brand's early growth.
What we did
Creative strategy
Defined the core angles, customer language, and messaging hierarchy for a brand-new supplement launching on paid social.
Testing frameworks
Built a structured Meta testing system so every new ad answered a question — which hook, which angle, which format.
Audience strategy
Paired broad targeting with diverse creative so the algorithm could find new pockets of buyers.
Statics & UGC
Produced quiz-style statics, product-led gummy creative, and UGC variations built for fast iteration.
The creative
“Collins was instrumental in taking Folly from 0 to 1. She brought a rare combination of creative vision and performance rigor to how we approached Meta ads, building out testing frameworks and audience strategies that directly drove our early growth. She thinks like a strategist and executes like a creative, always looking ahead to where the next unlock is going to come from. Any brand looking to scale their paid social would be lucky to have her.”
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