UGC Video Agency
A UGC video agency that briefs for conversion
We manage a large, diverse library of UGC creators plus a team of editors and designers hand-selected for their understanding of direct-response principles. You get creator ads built to be tested — not a folder of pretty clips.
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What's included
Creator sourcing & matching
A large, diverse creator library matched to your product, price point, and actual customer — not whoever is cheapest or has the biggest following.
Direct-response briefs
The difference between UGC that gets views and UGC that gets sales is the brief. Ours specify the hook, the proof, the objection to handle, and the CTA — shot list included.
Editing built for the feed
Editors hand-selected for their understanding of direct-response principles cut raw creator footage into paid-ready ads with captions, pattern interrupts, and variation sets.
Hook and format variations
Every concept ships with multiple hooks and cutdowns so you can isolate what's actually driving performance instead of guessing at one master edit.
Usage rights & whitelisting
Clean paid usage terms and creator whitelisting support so you can run the content as long as it performs without a rights scramble.
Testing & iteration
A structured testing cadence with clear reads on which creators, hooks, and angles win — then iteration on winners before they fatigue.
How we work
- 01
Strategy
We audit current performers and build an angle bank from customer language and category research.
- 02
Casting
We match creators to each angle from our library and handle briefing, shipping, and scheduling.
- 03
Edit
Raw footage becomes paid-ready ads with hook variations, captions, and cutdowns for each placement.
- 04
Test
We test in a structured cadence, kill losers early, and iterate on the winners.
Who this is for
- DTC brands spending on Meta or TikTok who need a steady supply of new creator angles.
- Teams who've tried marketplace UGC and got footage they couldn't run.
- Brands whose top performer has fatigued and nothing new is beating it.
- Founders building an in-house creative function who need a system to hand over.
Questions we get a lot
What's the difference between a UGC agency and hiring creators directly?
Hiring creators directly gets you footage. An agency gets you a strategy: which angles to shoot, who should shoot them, how the footage gets cut for paid, and what to do with the results. Most brands who go direct end up with a folder of unusable clips because the brief was 'talk about our product.'
How much does UGC video cost?
It varies with creator tier, volume, and usage rights. We scope it on the intro call against your spend level rather than quoting a package before we know what you need to test.
Do you handle the editing, or just deliver raw creator footage?
Both. Most clients want the finished, paid-ready ads with hook variations. If you have an in-house editor, we can deliver briefed raw footage and an angle bank instead.
What categories do you work in?
Primarily DTC — with deep experience in supplements, wellness, skincare, and functional food. Past partners include OPositiv, True Sea Moss, Indie Lee, and Drool.
Also relevant: supplement & wellness ads and TikTok Shop strategy.